I just want to add that for me it was the premies who were the lure also. I looked around at all their colorful clothes (this was 1972) and glowing faces and felt like these were people I wanted to know, that they somehow seemed like me. If it had just been M and his message in a sterile video I highly doubt I'd have become involved.
Maharaji is the ultimate control freak. And he's going to end up shooting himself in the foot by being so (at least as far as propagation is concerned — he certainly got away with taking the money and running).